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TheReviews does not certify businesses, and John the Unicorn has no published reviews yet, so there is nothing here to judge it on. The profile has not been claimed by the business. Once reviews arrive, each one is marked verified or organic, and every moderation decision is listed in the public log on this page.

John the Unicorn has no reviews yet, so it shows the 3.5 starting score. The formula gives that starting point the weight of 8 reviews, so the first few reviews move it gradually rather than all at once. Read the formula with a worked example.

None yet, because there are no reviews. A verified review comes through an invitation tied to a real order or through the API. Organic reviews, written by anyone with a confirmed account, count for 0.7 of a verified one.

There are no reviews to reply to yet. The profile is unclaimed; once the business claims it, it can reply to every review free of charge.

No. No plan at any price lets a business remove a review. John the Unicorn can post one public reply per review and can report a review that breaks the written guidelines. A person reads every report, and the outcome is recorded in the public moderation log either way. See the moderation log for John the Unicorn.