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Lily's Indulgence has no reviews yet, so it shows the 3.5 starting score. The formula gives that starting point the weight of 8 reviews, so the first few reviews move it gradually rather than all at once. Read the formula with a worked example.

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No. No plan at any price lets a business remove a review. Lily's Indulgence can post one public reply per review and can report a review that breaks the written guidelines. A person reads every report, and the outcome is recorded in the public moderation log either way. See the moderation log for Lily's Indulgence.